CEO of PAO “Rosinter Restaurants Holding”
Margarita Kosteeva
Elected as a member of the Board of Directors in June 2022.
She has been working at Rosinter Restaurants since 1994.
She held key positions in the Rostik's fast food chain up until 2000.
Since 2001, she has taken on senior positions in various business units at the Rostik Group Corporation. She managed operational activities, was involved in the holding strategic development, the elaboration and development of new food concepts and brands, and has a proven track record of large-scale investment projects.
In 2007, she headed the strategic project of the holding to create and develop the business of Rosinter Restaurants at transport hubs.
In 2015, she was appointed senior vice president of the holding.
The Board's decision, starting November 2019, she was appointed President of PAO “Rosinter Restaurants Holding”.
Key achievements in office:
- Over 90% of Rosinter restaurants resumed their work in 2020 after the lockdown.
- Rosinter's revenue growth in 2021 amounted to 58%, against the backdrop of a general market decline of 20%.
- EBITDA growth in 2021 amounted to 37.6% compared to the 2019 "pre-pandemic" rate.
- Restaurant EBITDA margin grew by 7 percentage points, from 11.2% to 18.3% compared to 2019, due to brand strengthening and cost optimization.
- The company's net profit in 2021 amounted to 95 million rubles.
- The concepts of the IL Patio, Planet Sushi, and Shikari restaurant brands have been updated.
- Nearly 1 billion rubles of external investments were secured through franchising partners in 2020-2021, the annual franchising turnover grew by 20% by 2019.
- The IL Patio franchise is ranked in the top 10 most profitable franchises based on Forbes.
- During the entire COVID-19 period, 95% of jobs have been retained.
In 2018, she was awarded an honorary diploma from the Ministry of Industry and Trade of the Russian Federation.
In 2022, by order of the Ministry of Industry and Trade of Russia, he was awarded the title of "Honorary Worker of Trade".
She is featured in the top 1000 Russian managers.
Margarita Kosteeva is a regular speaker and expert in business and industry media in the restaurant business.
She was born and lives in Moscow.
Senior Vice President, CEO
Alexey Shorokhov
He has been working at Rosinter Restaurants since 2017, and was elected to the Board of Directors of the Company in June 2022.
In 2007, he held the titles of the manager of management accounting position, financial director of a retail chain, financial director of the Bronnitsky Jeweler group of companies;
In 2013, he worked as CFO at Gulfstream Security Systems;
He worked as CFO at Elko Group in 2015;
He has been appointed Rosinter Restaurants CFO since 2017.
In 2022, he was appointed senior vice president of the holding:
- Implementating the Rosinter Restaurants business profitability improvement program.
- Introducing a system of end-to-end business intelligence based on QlikSense, enabling online monitoring and forecasting the efficiency of Rosinter Restaurants' operating activities.
- Implementing successful projects in automation of management reporting and IFRS.
- Securing finance for investment activities.
- Revising the financial model of Rosinter with a significant increase in EBITDA during the 2020-2022 economic downturns. This resulted in a model that is financially sustainable in the face of declining revenue during economic downturns following the end of 2020.
- Efficient work with banks to restructure the debt portfolio.
Educational background: National Resource University "Higher School of Economics", certified in finance.
In-service training: international certificate "Chartered Institute of Management Accounting" (CIMA P1, P2).
Alexey Shorokhov is a speaker at various business events in financial management, an author of industry media-related articles, and is featured in the top 1000 Russian managers rating.
Lives in Moscow.
Senior Vice President, Head of business at transport hubs, General Director of OOO "Razvitie ROST"
Mikhail Polinovsky
Since July 2022, he has been a member of the Board of Directors of PAO “Rosinter Restaurants Holding”.
He has been working at Rosinter Restaurants since 1999.
He held various positions in the company's financial department up until 2006.
He held the title of the Rosinter Restaurants branch CEO in St. Petersburg since 2006.
He was the General Director of the Rosinter Restaurants branch in St. Petersburg since 2008.
He was the CEO of General Director of Rosinter's subsidiary – OOO “Razvitie ROST” – since 2014. As part of the license agreement, from 2014 to 2022, nine McDonald's fast food outlets were opened at international airports and railway stations in Moscow and St. Petersburg.
In 2019, he headed the business at the transport hubs of OOO “Rosinter Restaurants”.
In 2022, he was appointed senior vice president of the holding:
- He was actively involved in elaborating a commercial concession model capable of simultaneously providing services of various concepts and brands (IL Patio, TGI FRIDAYS, Mama Russia, McDonald's, American Bar and Grill, Planet Sushi, Shikari, Costa Coffee) in one area.
- He managed a portfolio of nearly 70 restaurants under eight Rosinter brands located in international metropolitan and regional airports in Russia, as well as railway stations in Moscow and St. Petersburg.
- The business unit for business development at transport hubs in 2021 yielded a high growth in EBITDA (+ 22%) compared to 2019, entailing a significant decrease in the revenue growth rate compared to the same period in 2019 (-19%) due to a decrease in passenger traffic by 80 % (restrictions, COVID-19).
Educational background: a certified MESI specialist with a degree in world economics,
In-service training: MBA degree in financial management at Moscow International Higher Business School (MIRBIS).
Awards: Appreciation letter of the Ministry of Industry and Trade of the Russian Federation for his input into the development of the catering sector of the Russian Federation (2021).
Lives in Moscow.
Senior Vice President, HR Director
Andrei Tumanov
Elected to the Board of Directors in June 2022.
In 1999, he started work at Rosinter Restaurants, holding senior positions in the operating block of TGI FRIDAYS restaurants;
In 2009, he started work in the HR block of the company – HR manager of the Russian segment of TGI FRIDAYS, director of the efficiency improvement department, head of the staff training and development block of OOO “Rosinter Restaurants”;
In 2016, he was appointed HR Director of OOO “Rosinter Restaurants”.
In 2022, he was appointed senior vice president of the holding:
- obtaining a license from the Ministry of Education of Moscow for the Rosinter Corporate University to take on educational activities;
- in 2018-2019, a large-scale corporate restructuring of the company was carried over, fostering the further improvement of Rosinter's financial performance;
- In 2021, despite the long-term restrictions associated with COVID-19, it was possible to maintain a stable working team in restaurants and the office by 95%, which enabled Rosinter to secure preferential loans under the federal payroll 2.0 and payroll 3.0 support programs;
- Rosinter's partnership with the My Career Center, Employment Centers and other administrative institutions;
- Rosinter Restaurants received various awards by the Moscow government in the "Best Employer" and "For the Creation and Development of Human Resources" categories.
Educational background: a certified finance and credit specialist and honor gratuate of Moscow State University of Economics, Statistics and Informatics (MESI).
In-service training: HR practice in TGI FRIDAYS restaurants (Dallas, USA)
Moscow State University (course "Development and implementation of a training system at the enterprise").
Awards:
- "Best Director of the Year" for achievements in sales and HR management (TGI FRIDAYS World Congress, 2006);
- Honorary diploma of the Ministry of Industry and Trade of the Russian Federation (2018);
- The "Honorary Worker of Trade" title (order of the Ministry of Industry and Trade of the Russian Federation, 2022).
Andrei Tumanov is a speaker at various business events in staff management, an author of industry media-related articles, featured in the top 1000 Russian managers rating, a lecturer at the RMA business school on staff management efficiency.
Lives in Moscow.
Head of Franchising
Dmitry Shalov
In 2013, he started his work in franchising as head of the franchising department at OOO VseInstrumenty.ru.
In 2013, he moved to the position of Deputy Head of Franchising at GMR Planet of Hospitality (he was charged with the development of partnership projects and sales, including foreign trade).
Since 2016 – Head of Franchising OOO Trade House “Rublevsky” (implementation of projects for regional franchise development).
Since October 2017 – Deputy Head of the Franchising Department, since 2018 – Head of Franchising at OOO “Rosinter Restaurants”.
– Elaborating and implementing a strategy for regional expansion, securing investments (over 1 billion rubles) in expanding the regional network.
– Entering the CIS markets (Uzbekistan, Tajikistan, and Azerbaijan).
– In 2021, the Rosinter network took on the lead in absolute growth over the past 10 years.
– The franchise of the IL Patio brand of Italian restaurants has been ranked in the top 10 most lucrative franchises based on Forbes magazine for 4 years in a row.
– Joint development of a special loan product for Rosinter franchisees with partner banks, which makes it possible to optimize the receipt of a targeted loan for the launch of a restaurant.
Educational background: Bryansk State University, Russian Presidential Academy of National Economy and Public Administration (RANEPA).
He represents Rosinter on the Board of the Russian Franchise Association.
Lives in Moscow.
Head of Legal Department
Maria Naddennaya
In 2007, she was appointed Director of Legal Affairs at OAO “Moskovskaya Sotovaya Svyaz”.
In 2009, she was in charge of the legal department of the Moscow branch of OAO “Tsentr Telecom”.
In 2013 – Chief legal officer at Svyaznoy Group of Companies.
In 2019 – Chief legal officer at MIXIT Group.
Since 2021, she has been appointed Head of the Department for Legal Affairs at OOO “Rosinter Restaurants”.
– Comprehensive legal support for the financial and economic activities of the group of companies, projects aimed at restructuring the loan portfolio and improving the corporate governance system, elaborating the compliance function;
- Ensuring the respect for the rights and legitimate interests of the company in court-related matters and in relations with government bodies.
Educational background:
Moscow State University 'M.V. Lomonosov' (Faculty of Law).
In-service training:
Federal program for the in-service training of managerial staff members for the national economy organizations of Russia at the Russian University of Economics 'G.V. Plekhanov' with a degree in Strategic Management.
Moscow State University 'M.V. Lomonosov' ("Staff Management in a Modern Organization" program).
Certified consultant on taxes and fees.
Brand Director of IL Patio Italian restaurants
Ella Nistratova
In 2001, he held the marketing manager position at the ROSTIK'S fast food restaurant chain owned by OOO “Rostiks”.
In 2003, she headed the marketing block of the Patio Pizza restaurant chain at OOO “Rosinter Restaurants”, in 2006 she held the marketing director position for IL Patio and Planeta Sushi.
Since 2010, she has been the brand director of ZAO “Ginza Project”, took an active part in the development and launch of the Pesto Cafe and Oki Doki restaurant chains, and also provided marketing support to the Mama Tao and JonJoli chains.
In 2014, she took on the Marketing Director position at GMR. Planet of Hospitality (elaborating and implementing brand strategies of Sbarro, Yolki-Palki, Oriental Bazaar, and YamKee).
In 2016, he was Marketing Director at Goodman, Kolbasoff, Filimonova, and Yankel restaurants.
In 2018, she took on Marketing Director position at OOO “Garese & Partners” (Volkonsky cafe-bakery).
Since 2019 – Director of the IL Patio brand of Italian restaurants at OOO “Rosinter Restaurants”:
• Elaborating and integrating a marketing strategy for a network of more than 100 corporate and IL Patio franchise restaurants in Russia and the CIS countries.
• Increased net profit of city restaurants by 30% and EBITDA by 1.3 times (2019 to 2021).
• Elaborating a new brand identity and menu update, including the launch of a "green" line, introduction of author's dishes and special offers.
• Enhancing the franchise brand attractiveness by improving and adapting the financial model of restaurants. IL Patio has been ranked in the top 10 most lucrative franchises for 4 years in a row based on data by Forbes.
Ella Nistratova is a speaker and restaurant media expert, author, and host of trainings on restaurant business management.
Educational background: International Business School, MBA, Marketing.
Kolomna State Pedagogical Institute, Foreign Languages Faculty (English, German).
Brand Director of TGI FRIDAYS and Costa Coffee
Natalia Bednova
Since 2002 – Marketing Analyst of the Marketing and Media Research Department of the Gazprom Media media holding.
In 2011, she headed the development unit of the Zhivi TV channel, then took on the marketing director position in the management company of the Temple Bar, Uryuk Cafe, V Gosti, and TAI-SUN restaurant chains.
In 2018 – Marketing Director at the management companies Goodman, Kolbasoff, Filimonova and Yankel, Goodwine bar, and Goodman Culinary Academy.
In 2021, she headed the world-famous American restaurant chain TGI FRIDAYS (about 20 restaurants operating in Russia) at Rosinter Restaurants and the British coffee house chain Costa Coffee (more than 20) as a brand director:
– in 2021, TGI FRIDAYS achieved one of the best historical indicators in terms of EBITDA growth (+ 10%) and revenue (+ 8.4%) of the restaurant level (2021 to 2019).
– Successful update of the current licensed menu for the Russian chain, elaboration and launch of in-house (branded) promos.
– Elaborating and integrating a strategy to bring in new clients based on interactive, engaging content and digital technology.
Educational background: Russian State Technological University named after K.E. Tsiolkovsky (Faculty of Economics, Marketing).
Lives in Moscow.
Brand Director of Asian Trademarks (Shikari, Planeta Sushi)
Christina Volskaya
Back in 2009, she started her career in the restaurant industry as a brand manager, then she worked as a senior brand manager at Vesta Center International, and she led such brands as Menza, Bento, Gi-no Taki, Yakitoriya, etc.
In 2011 – 2013 – marketing and advertising manager of the Minomin chain of stores (professional hair cosmetics).
Since 2013 – Brand Manager at GMR. Planet of Hospitality (YamKee, Viaggio, Yolki-Palki, Sbarro, Cofe-100, Oriental Bazaar), including targeted delivery.
Since 2016 – Brand manager of her own trademark (PTM) X5 RETAIL GROUP.
In 2017, she was appointed brand manager of the Goodman restaurant chain and took an active part in the opening of the Goodwine Bar and the Goodman Culinary Academy.
Since 2018 – Marketing Director of the Steak it Easy restaurant chain.
In 2020, she was appointed director of Asian brands (Shikari, Planet Sushi) at Rosinter Restaurants.
– Repositioning the Shikari brand. Elaboration and implementation of the brand strategy.
– Global relaunch of the Planet Sushi brand of Japanese cuisine, introduction of new rules for menu formation and sales structure, service standards, interior design, and brand identity.
– Growth in EBITDA of the Shikari brand by 12% (2021 to 2019).
Educational background: University of the Russian Academy of Education (public relations).
Lives in Moscow.
IT director
Petr Ashikhmin
In 2001, he started working in the food service segment as the head of the department for servicing computer cash systems of the McDonald's restaurant chain (ZAO “Computer Cash Systems”).
In 2003 – Director of the Technical Service Center (TSC) of Kraftway.
From 2007 to 2014, he led the IT department of the Coffee House chain, where he was charged with implementing the IT development strategy in a large restaurant holding.
2014-2015 – Head of the IT Department at G.M.R. Planet of Hospitality.
From 2015 to 2017 – Head of the IT Department at Shokoladnitsa Group.
From 2017 to 2020 – Deputy General Director for IT at the Mega Pharm pharmacy chain.
In 2020, he was appointed IT Director of Rosinter Restaurants:
– Providing support and development of IT services in a restaurant holding with a geographically distributed footprint;
– Implementing the QlikSense business intelligence system to enhance the managerial decision-making efficiency
– Upgrading the network infrastructure of the data center, improving the accounting processes for fixed assets, optimizing and enhancing the efficiency of work with EGAIS.
- Implementing EDI with commodity suppliers.
Educational background: Moscow International Business School (MIRBIS), Executive MBA in Strategic Corporate Management.
Moscow State Institute of Electronics and Mathematics (MGIEM), Faculty of Automation and Computer Engineering (honors diploma).
In-service training: Advanced courses of IT heads (CIO International Academy in cooperation with the Higher School of Economics)
Lives in Moscow.