Rosinter Restaurants Holding (Rosinter) is the leading casual dining chain operator in Russia and the CIS. Rosinter is Russia’s first and only restaurant company to be listed on the Russian Trading System (RTS).

• leadership in the casual dining business in Russia and the CIS;
• strong positions in high-growth markets;
• an established regional platform for further growth;
• a scalable business model;
• a broad portfolio of brands with the potential to develop innovative new ones;
• operating efficiencies generated by wide-ranging portfolio and economies of scale;
• an experienced and professional management team maintaining international standards of business administration and operations.

The Company’s long-term objective is to strengthen our position as the leading casual dining operator in Russia and the CIS. To promote that objective, we strive to anticipate and satisfy the needs of our customers, in particular, the region’s burgeoning middle-class population. We also intend to implement any necessary measures to grow our revenue and maximize our profits.

The five key components to our business strategy are:

1. Increasing the presence of our core brands in existing markets while also expanding into new markets

2. Growing our new brands and developing new restaurant formats

3. Strengthening customer loyalty and brand awareness

4. Continuing to improve our profitability and operational efficiency through cost management, combined-restaurant locations, franchising and good hiring practices

5. Expanding through timely, site-driven acquisitions of restaurant networks